Software Asset Management
Starting or Improving SAM
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To establish from the beginning or to continually build your Software Asset
Management (SAM) capability is not an easy task. Success in this activity will come down to hard work and
taking advantage of events that happen within your organisation.
Networking with senior executives
and people of influence is a mandatory requirement. To build support and rapport amongst these key
organisational people will take time and needs to be done on a repeatable basis. It is important that you
are seen as someone who provides solutions and have the positive attitude of searching for a way to have
these done, and not been seen as someone who says why things can’t be done. These solutions should not be
restricted to just your SAM role, this assists in building a reputation that you are a corporate player, not
just interested in your own “patch” of SAM.
The SAM program that you are
promoting should always align to organisational goals, priorities and objectives. Often you will have to
provide the link between the organisations business plan and your SAM plan. In providing a clear “line of
sight” from the organisations business plan to your SAM plan will demonstrate your alignment to the
organisation. It will often be the case that you have to provide these linkages and educate the
organisation. The organisations business plan and risk plan are key documents, as SAM is ideally placed to
contribute substantially to the outcomes of these plans.
Monitoring and reporting of SAM
achievements is one of the key marketing tools at your disposal. SAM can provide significant bottom line
savings and be a clear deterrent to penalties that a software vendor may seek to apply due to potential
non-compliance. Continually selling the message of SAM achievements and challenges is a key consideration in
establishing and/or enhancing SAM capability.
SAM skills and experience are in
short supply. To become a Subject Matter Expert (SME) in SAM requires consistent effort, willingness to
learn, listen and to have the right attitude. Being a SAM SME is achievable in time and this will provide
you with authority in your organisation. To fast track your learning, the hiring of existing qualified
people to coach and mentor you. Training and SAM resources are available to also assist in your education.
SAM SME is a valuable resource to any organisation and is mandatory to establish and to build SAM
This article on starting or
improving Software Asset Management has covered some of the issues that fall within these subjects. There
are a number of additional requirements and strategies on this subject. More in-depth information will
become available in the topic specific articles and in-depth information articles.
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