Software Asset Management Communication

The communication of Software Asset Management (SAM) is very important. Communication enables a constant delivery of information that enables the engagement of others in developing and supporting your SAM program. Communication content includes both new information and the reinforcement of existing messages. Communication needs to occur both internal and external to you organisation. Industry can play a integral role across the many SAM disciplines and should be considered when undertaking any communication.

1. Introduction to Communication

Communication is about messages, audiences and your ability to communicate a message that is understood by the audience. In SAM there are many linkages to other teams in your organisation and to external industry companies. A clear, concise, repeatable message through the various communication channels is required to underpin and support your SAM program. The requirement to communicate is essential... 

2. Communication Strategy Part One

A communication strategy is a mandatory requirement for a SAM program. Ineffective communication will quickly ensure that the SAM program will be less effective (if at all). Communication should never be taken for granted and is one of the harder activities to undertake if it is not planned and maintained. To request this article click on the appropriate button for members and non-members....